Our Mission
The Real Bride was founded to re-write the rules of bridalwear by making high-quality, contemporary designs more accessible to modern brides.
Born from both a deep love of bridal and a very real frustration with its shortcomings, we set out to create a new alternative: versatile, affordable wedding looks and an easy and accessible shopping experience.
Our mission is to help brides bring their wedding vision to life without having to compromise on quality, style, or their budget.
We believe that every bride deserves to feel confident, beautiful, and guilt-free on her special day, and we’re here to help make that possible.
Why The Real Bride
Iconic, timeless design
At The Real Bride, we blend romance with modern, minimalist design to create versatile bridal looks that stand the test of time.
We focus on clean, modern lines, soft, dimensional details, and fun, whimsical accessories. Each piece is thoughtfully crafted to be versatile and timeless, allowing you to create a wedding day look that feels uniquely yours.
Accessibility
We believe every bride deserves access to affordable, high-quality wedding gowns and accessories, regardless of where she lives. That’s why we offer transparent pricing, easy online shopping, and at-home try-ons, allowing brides to shop, try, and purchase from anywhere in the U.S
Inclusivity
We’re committed to reflecting the diversity of the women we serve with size-inclusive options, representative models, and sample sizes that allow every bride to feel seen, valued, and celebrated.
Transparency
We are committed to clear, upfront pricing and a straightforward shopping experience, so our brides can make confident decisions with complete peace of mind.
Empowerment
At our core, we believe brides deserve to have more control and more options. This belief is the foundation of our business model and everything we do. It’s why our brides can shop from anywhere in the U.S., try on in the comfort of their own homes, and create personalized wedding looks that feel uniquely theirs. Wedding planning is stressful—wedding dress shopping should be anything but.
Priscilla
I started The Real Bride after my own wedding dress search left me feeling overwhelmed, priced out, and completely unseen.
Everything I liked was way out of budget, and everything I could afford felt like settling.
The whole experience, filled with pushy salespeople, tiny sample sizes, and endless hidden costs, felt so frustrating when it should have been so exciting.
So I quit dress shopping, made my own gown, and decided to build something different.
The Real Bride isn’t just a name - it's who I built this brand for.
It's for the brides like me and you, balancing real life with wedding planning, doing our best to stay within budgets, and searching for a dress that we feel beautiful in.
I built this brand so you could find something that feels right, fits right, and lets you show up as your best, real self on one of the biggest days of your life.
You are The Real Bride and I built this brand for you.